I love throw rugs so when I read about Florian Pucher and his Land Rugs over on the Livingetc blog this morning my eyes popped wide open and my jaw dropped. These are so awesome! A little too bright for my taste, but the concept is amazing and I'd love to have one in more understated hues. But even still, these are fabulous.

Pucher was born in Vienna where he studied architecture and then went on to practice in Shanghai. Next, he decided to try something new and is now designing products alongside partner Sophia Liu Bo. His designs range from tableware to jewelry, sofas and everything in between -- including these gorgeous hand-tufted 100% New Zealand wool Land Rugs which won the Elle Decoration International Design Award in 2009 for best floor covering.

I love these country-cool aerial views of the countryside of America, Europe and Africa. Very fresh!

(images: florian pucher)