Enrolling: New Course for Creatives + Small Biz Owners - Attract, Engage and Grow!
Hello my dears, I hope you’re doing well and ready for a new week. I’m totally energized because I just started enrolling for my new course, ATTRACT ENGAGE GROW… This is the perfect online class for creative types who run a small or mid-size business (or plan to), and who want to really expand more online to really REACH people and earn a better living…. To figure out new ideas for our business, reach more customers, and grow… But with heart, not hustle! But before we get into all the details, let’s play a little game of “Do You Ever…” small business edition.
If you say YES to even one of these, this course may be the one for you. If not, you don’t really need me. ;) Okay, ready?
DO YOU EVER?
01 Feel like the only way to grow your business online is to put in years of hustle and show up on social media every day, even when you’re feeling burnt out?
02 Feel called to market your business from the heart, but felt stuck because what everyone is teaching and preaching feels like selling out to you?
03 Get overwhelmed by influencers and the overall competition?
04 Wish to be as successful as others in your industry, but don’t want to sacrifice your family life and personal “me” time?
05 Feel frustrated because you’re not growing and you’re unsure of why?
06 Can’t figure out where to invest your time and energy, Instagram, your blog, Facebook, Pinterest, email marketing, helllpppppppppp! (insert head exploding emoji.)
07 Feel like you need fresh new eyes on your work and could use some feedback from me and a community of other small business owners and entrepreneurs for some honest, open feedback?
...did I get you on all 7??!
I completely understand these feelings because I’ve been there myself. That is exactly why I created this course, I have a sense that it’s needed right now more than ever before amidst the crazy past year we’ve all suffered. I want to tell you a little story before I explain what this course is about because I know hearing it can make you feel better.
I left my corporate job way back when because I wanted to be independent and do something creative, on my terms, that felt better than my 9-to-5 job and the excruciating two-hour Boston commute each day. I resigned back in 2005 and never looked back. I solely built my business from nothing using only my blog (the very one you are reading) to grow for the first several years. Man, it was scary at first, and hard, but I was willing to roll up my sleeves because I knew that I was building something for me.
It took time before I figured out a simple formula to success, and that formula changed everything. I became a bestselling author with four books in nearly 20 languages, toured my books in 15 cities, developed a few product collections, started a podcast, lectured at international fairs and moderated panels, won awards for my work, I even ran my own magazine. I also started teaching online in 2009 when I launched Blogging Your Way and here I am, teaching again under decor8 courses, after a two-year pause (I was working on my magazine in Hamburg and I'm a mom so, you know the drill - limited time).
Anyway, I'm back to teaching because I felt like it was time. I have so much more insight into what works and what doesn’t, and this experience is worth gold - and I want to share it. When you run a business and need to market it, you need a solid system in place and when you have it, you really don't need to stress because things organically fall into place, and working for yourself can actually be a lot of fun.
In my course, I want to share my 15 years of experience with you because once you learn what to use, and how, then heartfelt, organic marketing can be so much easier than if you don’t have a clue where to start, and no reliable systems in place.
“You need to be more transparent”
We've all heard that a trillion times, right?
Well, if you’ve ever wondered how I run my business as a self-made one-woman show and mother, minus the fluff and filters, I’ll tell you during this course, I'll be totally transparent for you. In fact, I welcome my students to ask tons of questions (don’t hold back!) because I want this learning experience to be as real and honest as possible.
I also want to challenge you to think differently about how you approach your brand and audience because we’ve all been fed the hype on how important it is to “grow a massive following” and become multi-millionaires. There are lots of us who want to live a happy life, enjoy time with our family and friends, and earn an incredible living doing what we love without non-stop hustling. I can definitely teach you how to do that because my business has made me happy for 15 years, and I’ve been able to support my family financially by doing what I love.
What’s inside the course?
Module 1: Find Your Voice
With so much competition, some of us have lost our motivation, positive voice, and even our way. For Module One, we’ll work together on powering up you and your brand to make you feel more invigorated than ever before and to help you to develop an authentic, likable voice to attract a more dedicated following.
Module 2: Blogging Your Way
More than ever before, a blog is what you need to sell your brand and products. We’ll cover ALL things blogging, from content to design, because it’s still one of the key ways to find, and keep, a happy and loyal audience.
Module 3: Email Marketing That Works
Become a newsletter believer in just one week. Learn the platforms available, how to use them, why email marketing matters, effective sales strategies through email marketing that feel genuine and real, and more.
Module 4: Win at Instagram
It’s time to level up your Instagram game and to enjoy using Insta again! You’ll learn branding, strategy, planning posts, writing copy from the heart, increasing engagement without hustle, growing your account, and tips for Insta Guides and Stories.
Each module is supported by a guest expert on the respective topic, with me always as your teacher and guide.
Meet The Experts
Garance Doré, Founder of Doré - Garance is a beloved French photographer, illustrator, and the best-selling author of LOVE STYLE LIFE who lives and works in Los Angeles, France, and New Zealand with her partner, Graham, and her dog Lulu. She recently launched a membership community for women about love, life, and style called L’île. Garance has built a loyal following with over 700k followers on her Instagram @garancedore through some of the most beautiful storytelling I’ve ever seen. In our 60 minute video inside the course, Garance will share how you can find your voice online and share it to attract a dedicated following.
Paige Brunton, Founder of Square Secrets™ - Paige is a newly married Canadian entrepreneur based in northern Germany, best known for her online courses where she teaches how to set up websites using Squarespace and how to run a profitable web design business. Paige has had over 2,000 students go through her online courses, they’re the most popular in the Squarespace industry. Paige also built her business through blogging, and as a Squarespace web design expert, she’ll be sharing how to incorporate SEO best practices into your blogging to start appearing in the Google Rankings, and tons more. Find Paige on Insta at @paigebrunton
Desha Peacock, Founder of Sweet Spot Style - Based in Vermont, Desha is the author of two interiors books, Your Creative Work Space and Create the Style You Crave. (My home office was actually featured in her work space book!) Desha is also an email marketing expert, retreat leader, business/lifestyle coach, and mother. Inside the course in our 60-minute video, Desha will be sharing her strategies and stories on how to make email marketing work for you and your blog. Find Desha on Insta at @deshapeacock
Niki Brantmark, Founder of My Scandinavian Home - Niki authors a hugely popular blog and Instagram specializing in Scandinavian living and has three best-selling books about interiors and Nordic lifestyle (I love them all so much!!!) Lagom, The Scandinavian Home, and Relaxed Rustic. Originally from England, she lives in Malmö, Sweden with her husband and two daughters. Niki has built a loyal following of over 350k on Instagram @myscandinavianhome, and in our video, she’ll be sharing how she built her following and how to enjoy using Instagram again!
SO my dears, if you’re dreaming of building your business (or improving the one you’ve got!) without the hustle, want to be part of a caring community of like-minded entrepreneurs, and receive expert advice and education from others who have built their businesses in a heart-centered way…
So now it’s time to insert the sale-sy bit…
Dah dah dada da dahhhhh!
It’s time to save your seat inside my brand new e-course, Attract, Engage, and Grow!
Class runs from April 19 - May 31 (6-week course) and you get 35 lessons, 4 expert videos, 4 live chats with me, 4 homework assignments (optional), bonus downloads, a private community to meet others, and you can return to the class again and again because you have lifetime access!