Holly Becker x Tisca
PURIST
Step onto serenity.
The PURIST rug collection by Holly Becker x Tisca is a sensory exploration of simplicity, emotion, and natural beauty, rooted in the psychology of interior design and the principles of sensory living. The collection has eight designs which blend wool, linen, and organic fibers into warm minimalist forms inspired by Scandi-Japandi aesthetics.
Soft checkerboards, tonal stripes, and subtle color blocks flow through a palette of creamy neutrals, earthy clays, and muted desert tones - each rug named after a single feeling, inviting reflection, calm, and connection to the home within.
Detailed. Tactile. Timeless. Sustainable. Made in Europe.
All rugs in this collection are available in custom sizes and in 100 colors - the design patterns stay the same but you may change the colors as you wish - and all are made to order.
Rugs take 6-8 weeks to be made and delivered to your front door, whether you live in the United States, Europe, or beyond.
A new vision.
PURIST by Holly Becker x Tisca is where craftsmanship meets emotional design. Guided by the philosophy of sensory living and the psychology of interiors, Holly’s premiere collection with Tisca explores the harmony between form, feeling, and natural texture. This collaboration reflects their shared dedication to mindful creation - where simplicity, material honesty, and emotional depth intertwine to shape rugs that feel as good as they look.
Exploring emotion through design.
Each piece in PURIST reflects a subtle balance of texture, tone, and feeling.
Handwoven from natural wool, linen, and organic fibers, the rugs reveal subtle shifts in pattern and color… from soft checkerboards to gentle stripes and calming blocks of hue.
Understated, sculptural, elegant, classic.
Each rug brings warmth and tranquility to a space, offering a tactile sense of harmony and timeless beauty underfoot.
Holly Becker is an interior designer, bestselling interiors author, and photographer with more than 20 years of professional experience.
Known for her warm, sensory approach to design and her ability to blend European, American, and Scandinavian influences with modern living, Holly has built a global reputation through her books, online courses, and international speaking engagements. Her work has inspired millions worldwide, from her pioneering design blog decor8 to her bestselling books - translated into more than twenty languages.
Today, Holly runs her own design practice under decor8 studio in Hannover, Germany, where she consults, teaches, and creates soulful, tactile spaces and products, including her premiere rug collection in collaboration with Tisca.
The collection.
All patterns below are available in custom sizes and in over 100 colorways. Rugs take 6-8 weeks to create. Handmade in Europe.
BALANCE. Where structure meets ease.
A rhythmic checkerboard pattern woven in soft cream and natural wool brings quiet energy to the floor. Balance offers a sense of harmony, its squares ground the room while allowing space for life to unfold. A design for those who seek both steadiness and flow in their surroundings, with a touch of playfulness.
CLARITY. A structured pattern of calm.
Checkerboard creates rhythm and order, offering a visual pause in the midst of daily life. Handwoven in soft cream wool, Clarity brings subtle strength to the room, balancing contrast with cohesion, and structure with softness. A rug for finding space, intention, and a moment to relax and discover what matters most.
HARMONY. A tactile dialogue between wool and linen.
Subtle bands of shifting texture bring together two natural materials in quiet conversation. Harmony is a study in contrast, soft and structured, smooth and textured, matte and luminous. Designed to ground a space while inviting gentle reflection, it speaks to the beauty of differences woven together with care.
ALIGN. A quiet foundation.
With its fine linear weave and subtle tonal shifts, Align invites order, presence, and calm. The restrained design is minimal yet grounded, anchored by a gentle vertical band that adds structure without distraction.
EVOLVE. Texture in motion for the floor or wall.
With rising loops and a shifting surface, Evolve brings a quiet energy to the room, symbolizing change, growth, and softness through touch. It invites you to slow down, connect with your senses, and embrace the beauty of becoming. Evolve is a tactile reminder that evolution and change can lead to something deeply beautiful.
RENEW. A gentle return to yourself.
The “new” neutrals, Renew brings together sage green, soft mauve and sandy brown all framed within a border of muted gray-lilac. Renew is an invitation to release the weight of what’s passed and step lightly into what’s next, a quiet reminder that even the smallest changes can lead to the most meaningful transformations.
UNITY. The beauty of finding common ground.
With its warm earthy stripe bridging cream and sand, Unity is a study in connection. The contrast is gentle, the transition seamless, a reminder that strength and beauty often come from what we share.
Note: EVOLVE is available with optional braiding or fringe, beautiful for the wall or floor. It is also available in 100+ colors.
ROOTED. Held by the earth.
Woven in warm cream, caramel, and rust, Rooted carries the strength and warmth of the natural world. Its rich texture and grounding palette offer a sense of belonging, a reminder that creating a cozy home is not just about aesthetics, but a feeling that comes from where you stand today, where you’ve been, and where you’re going.
Stocklist
Avenue Design Studio, The Hague, NL
Contact: Holly Marder
avenue-designstudio.com
If you would like to purchase or stock our rugs, please reach out to: holly@decor8blog.com
Made in Europe by skilled artisans from start to finish.
Quality and design you can trust.
“A collaboration between the design guru and the rug brand has resulted in a collection blending Scandinavian clarity with Japandi poise.”
— AS SEEN IN COVER MAGAZINE, January 2026
Get in Touch
Let us share this collection with you through email, Zoom, or an in-person meeting.
If you’d like to own a rug for your home, please inquire with us. Rugs take 6-8 weeks to be made and can be ordered as shown, or you may choose from 100 colors for a more bespoke creation at no additional charge.
If you would like to order this collection for your shop (online or off), please inquire with your ideas.
We are a bilingual label, so you may write in English or German.
Photography: Holly Becker (products) and Vistyle Studio (portraits and image shown above).